Strategy & Marketing Plan, New Brand and Website with ongoing Marketing.
Project Overview
New Brand
After determining Aztec's marketing positioning and USP, we developed a brand that would convey the following key attributes;
- Service - Exceptional (and therefore a quality feel)
- Product - Quality, Durability - Warranties, Certifications = STRONG
- Innovation = thereby CLEVER and dynamic
- Australian - proudly Australian owned.
The below is the updated brand identity for Aztec with the new defining tagline; 'Aussie Tough. Aztec Smart'.
Also developed was a series of sub-brands of the various product ranges - to bring the Aztec brand to life with a consistent design approach for brand strength.
Aztec Website
Key Deliverables
- Strategic Workshops
- Brand Strategy
- Marketing Plan
- Brand Logo Design
- Sub Brands Design
- Updated Marketing Assets
- Website Design and Build with existing Catalogue site
- Lead Capture facilities with HubSpot CRM
- Content Marketing Plans
- Ongoing Marketing & Website support.
Key Outcomes
1. Brand strategy with a defined point of difference.
2. Marketing Plan to steer marketing to achieve business goals.
3. New, professional, modern brand and tagline.
4. Modern, dynamic website that works with existing catalogue site.
5. Effective launch to plumbing retailers.
6. Strategic SEO for online visibility within search engines.
7. Increased monthly traffic of both new and existing visitors.
8. Ongoing e-communications with clients.
