Strategy, Website & Communications

Project Overview

Brilliant (Lighting) is a successful manufacturer of a broad range of electrical products including lights, fans, automation and security devices.

The brief from Brilliant was to help establish marketing strategies to modernise the brand by bringing it into the digital landscape for greater connection with their multiple audiences and end-users.

After a market review, a communication plan was developed and the brand was strengthened with a new modern and consistent ‘look and feel’ across all marketing collateral including their website www.brilliantlighting.com.au, flyers, advertising, e-newsletters and digital campaigns including social media.

BEAM proudly work with Brilliant as their external marketing team to help drive their marketing on an ongoing basis.

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Key Deliverables

  • Strategy Session
  • Competitor Analysis
  • Key message and tagline development
  • Branding concepts
  • Marketing Campaign
  • Branded communications
  • Social Media
  • Trade show displays
  • Product Branding Assets
  • Video direction