Website & Marketing Campaign

Project Overview

BEAM was engaged to create and develop an entirely new website for Daytek Pty Ltd. Daytek is the no.1 clothesline manufacturer in Australia. Daytek needed not only a modern website to showcase their products and services but also a new communication strategy for market competitiveness.

Daytek offers a fantastic custom colour service for their clotheslines. For example; clothesline to match your roofline or garage. BEAM proactively developed a new sub-brand for this service called ‘Colour my day’ to reinforce their colour customisation service.


Key Deliverables

  • Competitor Analysis
  • Market Research
  • Brand Strategy
  • Website Design & Development
  • Campaign Name
  • Digital Campaign
  • SEO