There is over 2.3 million businesses active in Australia, with that number increasing every year. 98% of these businesses are small to medium (SME) businesses, with many of them operating in increasingly cluttered and competitive markets.
Creating compelling content is a gamechanger for your brand. Content that resonates well with your audience is every marketer’s dream, as it means your audience is far more likely to engage with your brand. But before you start, it’s crucial that you create a content marketing strategy to guide your efforts and provide a framework for your future content marketing success!