Integrated marketing is a marketing strategy that insists on a consistent, seamless, multi-dimensional brand experience for the consumer.
Understanding the need for seamless branding and marketing integration – BEAM unifies brand's communications and advertising across all available channels from websites to print to social (Facebook, Twitter, Instagram, YouTube & so on) and beyond.
The strength of a brand’s integrity is its memorability which relies on the sum of all points of contact being consistent. From the consumer’s perspective, hearing and seeing the same message applied consistently but tailored to each medium, helps the consumer become familiar with brands to then build trust and engagement/sales.
Overall Marketing as well as ad campaigns, need to be integrated and connected. This is where BEAM comes in.
Fully Integrated Marketing leads to more effective and better R.O.I. marketing, that is consistently tracked and measured for performance with both consumer & market insights and learnings.
BEAM reviews strategies, create creative concepts & campaigns, manages and monitors campaigns and their results as well as manages integrated marketing activities to:
While integrated marketing across many channels is a standard practice for larger brands including Nike, Coke, IKEA with considerable and measured success – SME’s can, with the help of cost-effective digital strategies – also utilise this proven strategy.
24 Hour Tanning Salon Business - Integrated Marketing Campaign Example
SunSpray’s objective is to increase take up of memberships. Previous campaign’s success instigated repeat of their $18 tan as a purchase incentive. BEAM developed the “Seasons Pass” campaign - to be used in Spring & Summer and for all occasions of Spring Racing, weddings, Christmas parties & New Year’s functions. Integration of the campaign is seamless and consistent across all channels including website, social media and advertising, POS brochures, posters, and external signage.