Natalie Potter

Director | Strategist | Client Services

With a rich background in Advertising & Media over 25 years, Natalie's experience adds great value to any brand and business.


Natalie has held senior roles in both renowned Ad agencies and Media firms and has worked across many industries including pharmaceutical, industrial, retail, FMCG, not-for-profit and small business. She has managed accounts for and consulted to many prestigious brands including the Heart Foundation, Diabetes Australia, Protect-A-Bed, Suzuki, GlaxoSmithKline, Forty Winks, Sara-Lee, Okuma Australia, WE-EF Lighting, Telstra, Australian Cervical Cancer Foundation, Gambler’s Help (Vic Responsible Gambling Foundation), and many more.


Natalie’s passion and expertise lies with ensuring BEAM brands are strategically sound and have clear marketing objectives to achieve our client’s business success. This entails thorough competitive reviews, market testing and insights, defined project management, launched effectively and ongoing communication plans.