BEAM was engaged to create and develop an entirely new website for Daytek Pty Ltd. Daytek is the no.1 clothesline manufacturer in Australia. Daytek needed not only a modern website to showcase their products and services but also a new communication strategy for market competitiveness.
Daytek offers a fantastic custom colour service for their clotheslines. For example; clothesline to match your roofline or garage. BEAM proactively developed a new sub-brand for this service called ‘Colour my day’ to reinforce their colour customisation service.