MPE is a well-revered Melbourne-based Electrical contracting company with an enviable list of iconic Melbourne clients and properties. MPE needed a new website and took the opportunity to assess their brand and their competitors to update their branding, their positioning within their market and worked with BEAM to develop a website that told their unique story and presented them professionally for both an improved online presence and for successful tender applications.
The Competitive Marketing report identified areas of opportunities for both the brand and website content and navigation. It led to the development of MPE’s new tagline – ‘Melbourne’s Preferred Electricians’ – a claim backed by many glowing testimonials acquired by BEAM via client interviews. The brand was reworked to be modern, vibrant and the website uses stunning photos of Melbourne’s nightlife to reinforce MPE’s proud Melbourne heritage and marketplace.