Ocean Informatics is a well-established company which had two arms of its business – consulting and software development; each with a separate website. The brief from Ocean Informatics was to amalgamate both websites via strategically mapped navigation, assist with copywriting, and develop a modernised brand ID. After competitive market review, the new company was re-named to Ocean Health Systems and given an updated brand look that communicated its origins of the ocean. The brand look & name was tested amongst shareholders and customers alike to get feedback and a sense of ownership.
The website was a great team effort with the Ocean team – creating a new extensive & modern website that presents Ocean professionally to its many international and Australian hospitals and Primary Health Networks.