OZ Farm

Project Brief

OzFarm makes enhanced nutritional milk products for infants, toddlers, children, pregnant mothers and the elderly. While all products are 100% Australian made - its main market success to date, has been overseas, primarily China. In order to break into the Australian market - OzFarm used BEAM's consumer focus groups to get insights into their brand's perception and updated their website to provide a modern, professional and Australian feel.

Deliverables

  • Competitor Analysis
  • Market Research
  • Packaging Review
  • Brand Strategy
  • Copywriting
  • Tagline Development
  • Focus Group Testing
  • Website Design & Development
  • SEO
  • Social Media
OZ Farm
OZ Farm
OZ Farm