BUILDING REALITY

building_reality_logo_design

Project Brief

As seen on Shark Tank, Building Reality is an innovative new service of Lifesize Building Plans. You can virtually walk through the house of your dreams!

BEAM was asked to create a new brand identity for Building Reality; a new Victorian business, based on this new technology for home planning, construction and renovations. 

New Brand

Several new brand concepts were created to convey angles of projection, space, dimensions and planning. The light bulb style of logo was chosen to reflect ideas and possibilities in home design and also reinforce new technologies such as VR and Ai, that are on the horizon.
building_reality_brochure

Activation

As part of the rollout of the brand, BEAM developed a range of touch points and marketing assets to attract and engage customers. Collateral included brochures for consumers and architects, promotional e-mails and social media ads incorporating video.
 
BEAM also provided photography to demonstrate aspects of scale and application, as well as creating unique visuals to use across marketing collateral.
 
For launch, BEAM designed a large exhibition stand for Melbourne's HIA Home Show as well as newspaper and magazine advertisements that ran in the Sunday Herald Sun and Architecture Australia.

Deliverables

New logo
Consumer and Architectural brochures
Photography to use as part of the collateral
Promotional Emails to send to prospects promoting the new service
Social media campaigns to gain awareness and drive interest
Large exhibition style banners for HIA Home Show
Newspaper & magazine advertisements