BEAM MEASUREMENT & ACCOUNTABILITY

Measuring and tracking brands from day 1 #AccountableMarketing

BEAM's Accountability tracks and measures every brand's marketing activities - constantly assessing performance and effectiveness.

BEAM ACCOUNTABILITY – Smart Marketing

BEAM’s Accountability is the cornerstone of our client’s brand’s effectiveness - providing great insights, reporting and more importantly, marketing confidence for brand and campaign development, marketing, and website performance.

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BEAM Accountability tracks and measures...

BEAM Accountability

At BEAM, we ensure ALL digital activities are measured and tracked. We continually measure and monitor all brands, their campaigns & websites - to maximise the effectiveness of our customer’s brands and their marketing.

Performance matched against business goals aligns with BEAM’S mission of Performance Based, Accountable Marketing and is incorporated in the acronym of our name - “Brand Evolution & Accountable Marketing – BEAM”.

Using the latest technologies available we constantly measure and report to our client’s the results of their digital activities. Our measurement tools track and report on; 

  • Website traffic & performance including e-commerce
  • E-Communication's engagement results (e-newsletters & content marketing)
  • Adword campaigns
  • Social media communications
  • Campaign performance
  • Lead generation
  • Competitor intelligence & market insights
  • Consumer focus groups
  • Integrated marketing (holistic marketing performance).
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