There is over 2.3 million businesses active in Australia, with that number increasing every year. 98% of these businesses are small to medium (SME) businesses, with many of them operating in increasingly cluttered and competitive markets.
Creating compelling content is a gamechanger for your brand. Content that resonates well with your audience is every marketer’s dream, as it means your audience is far more likely to engage with your brand. But before you start, it’s crucial that you create a content marketing strategy to guide your efforts and provide a framework for your future content marketing success!
Social media is one of the most cost-effective and lucrative digital marketing platforms you can use to increase your brand’s visibility. And surprisingly enough, the key to effective social media marketing is less about understanding the technology behind it and more about connecting with your audience and understanding their needs.
Your website is the front door to your business. But if that door is hidden in the back of a deserted alleyway, how will people find you? In this blog, we’ll explore how to get more traffic so your business can benefit from better visibility and higher levels of brand awareness online. We share 5 ways to ignite your website into a powerful tool that generates leads for your business.
Having a rock-solid brand identity solidifies the foundations for the rest of your marketing efforts, which is crucial in today’s crowded marketplace! Think about all the successful brands that have become household names; Apple, Nike and Coca-Cola, for instance, are instantly recognisable and have only really changed their brand identities subtly over the years. Yet they continue to stay fresh, modern and relevant to this day.
Attracting a consistently fresh stream of leads is crucial to ensuring your business’ ongoing growth and success. So, how can you start to generate leads on a continuous basis? Continuous business growth can be difficult to achieve. Yet a little effort up front with effective lead-generation systems and accurate reporting measures in place can ensure your business starts to generate a steady stream of leads to support your sales team.
Ranking on the first page of the Google search results has always been tricky to achieve and is a testament to a business’ digital marketing prowess. In this blog, we’ll show you how to improve your Google ranking to increase your brand’s visibility, score more clicks to your website and attract new customers.
Communication is always key, and now it’s even more critical than ever before. There’s both the necessary messaging as well as other more general ways to connect with your audience and foster your community and/or customers. Social media is by far the quickest, greatest reaching and most immediate platform you can use. Below are BEAM’s 5 quick tips to use social media during this time;
While foot traffic has declined, online traffic has increased exponentially. More people are embracing digital as life outside the home is put on hold. Worldwide people have shifted to doing more online including online purchasing, chat and video streaming.
For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including moving online as much as possible.
We have already seen an incredible lift in online activities with a 34% increase of internet usage, a 18% increase in online shopping and a 21% lift in online take-away/deliveries.
While business & industries has now dramatically changed, history has shown that marketing during tough times can divide the long-term winners and losers, well beyond the crisis. During the GFC, brands that continued to spend and market themselves, remained the strongest and recovered most quickly afterwards.
Especially relevant if there are operational, service, production or logistic changes that are going to be different and if your business is mostly customer facing. How are you going to deal with servicing? Certainly best practice is to inform customers of how you'll do business in the short term – particularly during the COVID-19 virus situation.
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.
As the foundation of your communication strategy, key messages should be used in all communications. They can be far more than ‘taglines’ to be memorised and repeated – so weave key messages into your conversations for resounding results.
Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.
Do you need a marketing team but can t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses large and small often struggle with the decision to outsource or hire for marketing specialties. Whether complementary to your existing team or as a replacement for full-time staff, outsourcing to an external marketing team or CMO can pay dividends in many ways.
It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, digital world - it’s a whole new ball game.
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many businesses struggle with.
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online.
5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand We regularly see brands that are missing the mark in their marketing efforts, in that the knee bone is not connected to the thigh bone - this lack of integration and consistency can damage brands and diminish results.
Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another.
As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.
Inbound marketing is a technique for attracting customers to your products and services through content.
Make it earn its keep. Measurement based Marketing with Technology.
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI,
A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.
Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.
Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. "which is best?" or "which one would you prefer if you had to choose?" .. particularly when you have a limited budget and are deciding which route to pursue.
There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely.
Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand loyalty.
Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense of urgency to spend is diminished as we all tend to stay at home, keep warm and perhaps even save some of our hard-earned cash.
There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels.
Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides? So are we.
We don t want to hear again that video will be huge, social will continue to grow or that we're going to focus on the customer and on and on. Instead, we've put together a definitive short and sweet guide that will help you improve your online strategy in clear and ACTIONABLE points.
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on creating a brand identity, i.e. how it looks.
With ever-changing landscape of social media and its undeniable growing importance for businesses, it is becoming more difficult to keep an eye out trends, monitor your brand, share engaging content and interact with your followers WHILE running your business on daily basis.
Brand & Marketing essentials for a head start to 2017 Whether you re still enjoying time off or suffering from a harsh return to reality, it s time to start thinking about your business marketing and, if you haven t already done so, devise the strategy for 2017.
As we get closer to Christmas, for most of you the busiest time of the year, each communication piece has a crucial weight towards your sales and has to be impactful enough to capture your audience’s attention (as you’re not the only who had the same idea!).
Local area marketing (LAM) is used by retailers and local businesses to reach new and existing customers within a specific catchment area, often by postcode or even by suburb or region.