ACCOUNTABILITY is the glue that ties COMMITMENT
to the RESULT. #AccountableMarketing 

STRATEGY

Market research, workshops & strategic planning to get your brand and business geared for success.

CREATIVE

Design & development of distinct brands and effective campaigns to achieve sales & marketing goals.

MARKETING

Ongoing marketing management & performance reporting of websites, comms, campaigns and lead gen.

Brands built on Strategy...Geared for Results

Download our '6 Marketing Fundamentals'

Fundamental for Marketing Plan
One of the most common causes of business stress or failure, is the lack of marketing strategy & planning. Here’s our top 6 Fundamentals for developing an effective Marketing Plan in 2020 and beyond.

Strategic Workshops

Strategic Workshops

Market Analysis, Competitor Review, Brand Positioning, Perceptions, SWOT & more...

Branding Workshops

Branding Workshops

Purpose, Vision, Values, Differentiation, Goals & Planning...

Marketing Roadmap

Marketing Roadmap

Overcome challenges, & hurdles, Quick Win & 6 - 12 month mapping...

Want to learn more about BEAM?

Beam Creative

Download our company brochure to learn more about our services, team, experience, projects and processes.

RECENT PROJECTS

Comdain Homes

Comdain Homes (a part of the Comdain Group) is a custom, luxury home builder servicing Melbourne. Comdain has built an enviable reputation over 30 years, as one of Melbourne’s best builders. 

Comdain Homes sought assistance with their Sales and Marketing programs. A specific key driver was the need to address a concerning disparity between their website traffic and their lead generation results.

Read more about this project

Horner Recruitment

Horner Recruitment’s logo was 10 years old and the Horner team felt it no longer represented the culture and vision of the company. 

While Horner suspected they needed a new brand identity, they were duly cautious as the brand was well established and known within the recruitment industry.

Read more about this project

Leaptel – Internet Service Provider

Leaptel is a relatively new internet provider – with a competitive edge. They’re Australian, their expert team is passionate and they are truly local, giving genuine customer service, right here in Melbourne.

To compete on a grand scale and get the success they deserve, their brand and website needed to look as slick as the bigger, better-known telco’s.

Read more about this project

Meet Natalie & Craig
 Bringing 45+ years combined industry experience

Natalie Potter

With a rich background in Advertising & Media spaning over 25 years, Natalie's experience adds great value to any brand and business. Natalie has held senior roles in both renowned ad agencies and media firms and has worked across many industries. Natalie's passion for excellent outcomes and results for our clients drives our strategic processes, creative and execution. 

Craig Edwards

Craig’s design and print experience spans over 23 years. Craig has specialised in developing brands for web, digital & social. Craig understands how brands are created and executed, from concept to creative, right through to brand execution. Craig's expertise as a HubSpot (CRM) Practitioner, ties BEAM's strategy and creative to real results and accountability. 

What some of our clients say...

"We've been working with Beam for about 6 months now and have found them to be very effective in their approach to improving our business awareness to the market place. They initially undertook a detailed competitor review to allow us to better understand our competition, highlighted our strengths and positioned our brand right where it should be. Through the introduction of Hubspot we're better aware of new leads, which has also improved our sales nurturing. We're delighted with our new website, and our social media presence is sharp and on the money. We're very happy working with Nat and Craig, and the Beam team!"
Rod Ord - General Manager Sales
Comdain Homes
“As a firm we decided to revamp our strategic direction and sought an organisation that we could partner with to help us on our journey. Craig and Natalie from Beam Creative were referred to us by one of our clients. Without fuss or delay the team at Beam have jumped in and have worked with our firm in establishing the parameters and setting the path for our future. Their understanding of our business and their willingness to work closely with us is so refreshing but importantly understanding where we are now and where we want to be, critical for our future success.”
Vin Brown – Owner, Director
Abound Group
"SBS Group were looking to take the next step to better understand our market and customer needs. When researching for a suitable company to assist us, BEAM Creative stood out with their easy to understand ‘Spotlight’ process. Over many months, Craig and Natalie worked closely with us to research and analyse our market, resulting in multiple suggestions and ideas that we would never have thought of ourselves. Throughout the entire process, the team at BEAM were friendly, approachable, easy to work with and went above and beyond to accommodate our requests. Thank you Craig, Natalie and Adele for being part of this journey with the SBS Group team."
Alysha Grimshaw - Marketing Coordinator
SBS Group
"The team at BEAM Creative really understands our business and have been a pleasure to work with. The process of creating a new brand through initial consultations, design, development, focus group testing and delivery was managed with professionalism and passion. Our website is crucial to our business and the end result by BEAM Creative is stunning. The process was responsive and engaging and a beautiful design was delivered in a timely manner with excellent communication and suggestions throughout. If you need experienced, knowledgeable, marketing experts for your project, make sure you have Craig and Natalie at BEAM Creative on your team."
Dermot Boyle
Sunspray 24/7
“It was a pleasure working in collaboration with BEAM to transform Leaptel’s branding and marketing. BEAM brought our brand to life and we’ve seen a significant surge in customer engagement with our brand since we began working with them.”
Chris Enger
Owner, Leaptel
"After reviewing a number of marketing companies we found Natalie Potter & Craig Edwards, provided exactly what we hoped for. Natalie is an extremely efficient professional with an enthusiastic personality to match. The whole team at BEAM Creative were brilliant, especially website design and development, strategic planning, brand concept development and testing through to packaging. Their attention to detail, along with being contactable at all hours is commendable and we enjoy an excellent work relationship with Natalie, Craig and team."
Frank Palermo – Director
Kayban (Bio3Guardian)
“Thank you for the Spotlight session – it was good for our staff to hear from an objective opinion with BEAM’s well-researched report.”
Peter Tapscott
Furphy Engineering
"We couldn't be happier with our website and social media & the great job you guys have done in redesigning our packaging. I can't wait to see what 2017 has in store for Formulite & look forward to sharing this journey with you all."
Glennis Winnett
Formulite
"Thank you Natalie & Craig for working with Daytek to develop our new and modern website. We appreciate your hands-on approach and assisting us to develop strategy and content. The end result is outstanding. Your experience in advertising extended to recommending & designing ways to help strengthen our brands and communications and we look forward to continuing to work with you and your BEAM team."
Frank Tropea – General Manager
Daytek

Some of the brands we've helped

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