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Strategic Marketing Plans

BEAM's Marketing Plans will guide your business for sales success and business growth.

7 Key Components of a Strategic Marketing Plan

Marketing plans are essential for businesses to achieve their marketing goals. They serve as a roadmap, outlining strategies to reach the target audience, promote products or services, and measure success. By incorporating key components and adopting a professional approach, businesses can create impactful marketing plans that drive growth and profitability.
1

Business & Marketing Objectives

Always start with the end in mind. To get to the end successfully, you need to know where the starting point is and then build a path to bridge the gap. Clear and measurable objectives for your business such as revenue targets, marketing goals – both short and long-term are crucial to guide the development of marketing strategies, tactics, and activities.
2

SWOT and Competitive Analysis

It should involve conducting an analysis of the internal and external factors that may impact overall success and all marketing efforts. A SWOT analysis should be undertaken as well as an analysis of the competition and their marketing activities for benchmarking and insights.
3

Target Market / Audiences

By identifying opportunities within different industries and markets and understanding your customers and prospects, for example, their characteristics, needs and media preferences effective marketing and brand strategies can be developed.
4

Marketing Strategies

Strategies are very different to plans. Effective strategies should overcome challenges and position your business/brand in ways that endear your brands to your ideal customers; Strategies include ways to target your prospects and communicate with existing customers to foster sales leads and increase sales opportunities. As a marketing mix, it will include tactics such as advertising, public relations, social media marketing, and content creation.
5

Budget and Resource Allocation

Determining the budget and allocating resources appropriately is crucial for implementing the marketing strategies effectively. 
6

Implementation and Timeline

Activating and measuring performance is easier when a detailed plan is in place with the actionable steps required to execute the marketing plan. It should include a timeline for each activity and overall gantt charts to manage various teams and ensure timely execution.
7

Evaluation and Measurement

Regular evaluation and measurement of marketing efforts are necessary to determine the effectiveness of the strategies. Key performance indicators (KPIs) should be established to track progress. Ideally all marketing should be tracked and measured to make sure marketing is delivering sales revenue goals. 
Marketing plans are essential for businesses to achieve their marketing goals. They serve as a roadmap, outlining strategies to reach the target audience, promote products or services, and measure success. By incorporating key components and adopting a professional approach, businesses can create impactful marketing plans that drive growth and profitability.

Need a personalised Marketing Plan & support

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Why a Marketing Plan is a MUST HAVE for any business

In today's competitive business landscape, having a well-crafted strategic marketing plan is essential to help businesses achieve their business goals and sales targets. 

A marketing plan serves as a roadmap, guiding your business towards achieving its goals. It does this by determining tactics to out-perform the competition, while driving awareness of and preference of your brands and business. Ultimately a marketing plan formulates a series of activities that foster and generate sales leads so your business will achieve its revenue targets and growth plans. 

BEAM Strategic Marketing Plan Development Service

BEAM’S strategic marketing plan is part one of our proven 3-part system, the Growth Accelerator Program.

We have developed the Growth Accelerator Program (GAP) over 7 years and have worked with both small to large size business to help drive business success in terms of marketing effectiveness, ROI, increasing sales revenue, engaging sales teams, better marketing to sales systems and so much more.

The Growth Accelerator Program quite literally bridges the gap for many businesses to help facilitate business growth, streamline systems and make marketing much more effective.

We work closely with business owners and senior managers to understand their business goals, challenges, and aspirations to carve out strategies and plans that provide a roadmap for growth including unique market positioning, increased brand differentiation, more brand awareness, better performing websites, sales lead generation and more.

Read more about our Growth Accelerator Program here

Need a personalised Marketing Plan & support

Book a 30min chat here

Read our Blog "Why cookie-cutter and isolated Marketing practices don’t work"

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"He who fails to plan is planning to fail.”
 — Winston Churchill

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BEAM Creative Pty Ltd

HEAD OFFICE: United Co. 425 Smith St, Fitzroy MELB VIC 3065

1300 099 795

ABN 986 1811 6055 

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