BRAND STRATEGY
Our Workshops are designed to get your brand on track and geared towards great outcomes.
BEAM’s strategy recommendations utilise solid insights and defined business goals to generate Road Maps for businesses and marketing success.
“Always start at the end, before you begin” Robert Kiyosaki

Strategy is at the core....
of all brand development & campaign execution at BEAM. Thorough plans & tactics aim to achieve goals, out-perform competitors (market share) and generate a return-on-investment (ROI) with increased awareness and sales. With goals in mind, results are constantly measured to assess performance & outcomes.
Our Process
BEAM ensures that every brand we develop and support has a substantial strategy behind it and is continually tested and measured for performance against agreed goals. #MakingMarketingAccountable
Every brand or project we work on starts with strategy - from logos to campaigns. This ensures we address business goals, market challenges, audience needs and budget and timing considerations.
Our strategic processes include:
- Strategic Workshops
- Brand Positioning
- Brand Personality and characteristics
- Brand Auditing
- Brand identity review and creation
- Competitor & Market Reviews
- Website Performance & Digital Audits
- Goal Setting
- Strategic Planning
- Consumer Research (focus groups or online surveys)
- Brand Testing (for new or existing brands)
- Campaign performance reviews & adjustments
- Tagline creation & assessment
- Monthly or Quarterly Client Review Meetings
OUR WORKSHOPS
Our BEAM workshops help uncover business goals, market opportunities, positioning tactics, differentiation vantages, brand strengthening ideas & audience targeting methods. Reports and plans provide a quick win plan as well as a 12-month Marketing Road Map.
Strategic Workshops
Strategic Workshops
Market Analysis, Competitor Review, Brand Positioning, Perceptions, SWOT & more...STRATEGIC DIRECTION
Further strategic thinking is applied to:
- Audience definitions and Key Message development
- Website design and development
- Website Performance Reporting
- Buyer Journey mapping
- Lead Nurturing systems & reporting
- Campaign development, KPI’s and reporting
- Advertising development
- Social Media strategy, implementation and reporting
- Monthly or Quarterly Marketing Reviews
Branding Workshops
Branding Workshops
Purpose, Vision, Values, Differentiation, Goals & Planning...BEAM’s BRAND SPOTLIGHT
Workshops comprise of:
- Comprehensive Competitor & Market Review, Presentation & Recommendations.
- Branding & Goal Setting Workshop
- Road Map Plan and Presentation. (Includes recommendations, rollout timing and costs).
Marketing Roadmap
Marketing Roadmap
Overcome challenges, & hurdles, Quick Win & 6 - 12 month mapping...BEAM ROADMAP
Workshops comprise of:
- Partial Competitor Review.
- Branding & Goal Setting Workshop
- Essential Road Map (Topline & Quick Wins) (Includes recommendations, rollout timing and costs).
Would you like a no-obligation brand consultation? Book an appointment today
Meet the Directors
Combined both directors of BEAM, have over 45+ years of industry knowledge and experience across a multitude of industries and have substantial expertise in brand strategy, development and execution across websites, digital, social and print advertising, packaging and more.

