Our Workshops are designed to get your brand on track and geared towards great outcomes.

BEAM’s strategy recommendations utilise solid insights and defined business goals to generate Road Maps for businesses and marketing success.

“Always start at the end, before you begin” Robert Kiyosaki

Brand Strategy

Strategy is at the core....

of all brand development & campaign execution at BEAM. Thorough plans & tactics aim to achieve goals, out-perform competitors (market share) and generate a return-on-investment (ROI) with increased awareness and sales. With goals in mind, results are constantly measured to assess performance & outcomes.

Our Process

BEAM ensures that every brand we develop and support has a substantial strategy behind it and is continually tested and measured for performance against agreed goals. #MakingMarketingAccountable

Every brand or project we work on starts with strategy - from logos to campaigns. This ensures we address business goals, market challenges, audience needs and budget and timing considerations.

Our strategic processes include:

  • Strategic Workshops
  • Brand Positioning
  • Brand Personality and characteristics
  • Brand Auditing
  • Brand identity review and creation
  • Competitor & Market Reviews
  • Website Performance & Digital Audits
  • Goal Setting
  • Strategic Planning
  • Consumer Research (focus groups or online surveys)
  • Brand Testing (for new or existing brands)
  • Campaign performance reviews & adjustments
  • Tagline creation & assessment
  • Monthly or Quarterly Client Review Meetings



Our BEAM workshops help uncover business goals, market opportunities, positioning tactics, differentiation vantages, brand strengthening ideas & audience targeting methods.  Reports and plans provide a quick win plan as well as a 12-month Marketing Road Map.

BEAM provides both in-person & online workshops in all areas of Melbourne | Sydney | Brisbane*

*travel & accommodation costs apply for interstate travel. If COVID restrictions are in place, we can provide online options.

Strategic Workshops

Strategic Workshops

Market Analysis, Competitor Review, Brand Positioning, Perceptions, SWOT & more...


Further strategic thinking is applied to:

  • Audience definitions and Key Message development
  • Website design and development
  • Website Performance Reporting
  • Buyer Journey mapping
  • Lead Nurturing systems & reporting
  • Campaign development, KPI’s and reporting
  • Advertising development
  • Social Media strategy, implementation and reporting
  • Monthly or Quarterly Marketing Reviews

Branding Workshops

Branding Workshops

Purpose, Vision, Values, Differentiation, Goals & Planning...


Workshops comprise of:

  • Comprehensive Competitor & Market Review, Presentation & Recommendations.
  • Branding & Goal Setting Workshop
  • Road Map Plan and Presentation. (Includes recommendations, rollout timing and costs). 

Marketing Roadmap

Marketing Roadmap

Overcome challenges, & hurdles, Quick Win & 6 - 12 month mapping...


Workshops comprise of:

  • Partial Competitor Review.
  • Branding & Goal Setting Workshop
  • Essential Road Map (Topline & Quick Wins) (Includes recommendations, rollout timing and costs).

What some of our clients say about Spotlight

Would you like a no-obligation brand consultation? Book an appointment today

Meet the Directors

Combined both directors of BEAM, have over 45+ years of industry knowledge and experience across a multitude of industries and have substantial expertise in brand strategy, development and execution across websites, digital, social and print advertising, packaging and more.

Natalie Potter
With a rich background in Advertising & Media over 25 years, Natalie's experience adds great value to any brand and business. Natalie has held senior roles in both renowned ad agencies and media firms and has worked across many industries.
Natalie PotterCo Founder, Director, Strategist
Craig Edwards
Craig’s design and print expertise spans over 20+ years. During the last 10 years, Craig has specialised in developing design and brand identities for web, digital & social media. Craig has a keen eye for detail and branding excellence.
Craig EdwardsCo Founder, Director, Brand Architect

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Brands built on Strategy...Geared for Results