BRAND STRATEGY

Our Workshops are designed to get your brand on track and geared towards great outcomes.

BEAM’s strategy recommendations utilise solid insights and defined business goals to generate Road Maps for businesses and marketing success.

“Always start at the end, before you begin” Robert Kiyosaki

Brand Strategy

Strategy is at the core....

of all brand development & campaign execution at BEAM. Thorough plans & tactics aim to achieve goals, out-perform competitors (market share) and generate a return-on-investment (ROI) with increased awareness and sales. With goals in mind, results are constantly measured to assess performance & outcomes.

Our Process

BEAM ensures that every brand we develop and support has a substantial strategy behind it and is continually tested and measured for performance against agreed goals. #MakingMarketingAccountable

Every brand or project we work on starts with strategy - from logos to campaigns. This ensures we address business goals, market challenges, audience needs and budget and timing considerations.

Our strategic processes include:

  • Strategic Workshops
  • Brand Positioning
  • Brand Personality and characteristics
  • Brand Auditing
  • Brand identity review and creation
  • Competitor & Market Reviews
  • Website Performance & Digital Audits
  • Goal Setting
  • Strategic Planning
  • Consumer Research (focus groups or online surveys)
  • Brand Testing (for new or existing brands)
  • Campaign performance reviews & adjustments
  • Tagline creation & assessment
  • Monthly or Quarterly Client Review Meetings

 

OUR WORKSHOPS

Our BEAM workshops help uncover business goals, market opportunities, positioning tactics, differentiation vantages, brand strengthening ideas & audience targeting methods.  Reports and plans provide a quick win plan as well as a 12-month Marketing Road Map.

BEAM provides both in-person & online workshops in all areas of Melbourne | Sydney | Brisbane*

*travel & accommodation costs apply for interstate travel. If COVID restrictions are in place, we can provide online options.

Strategic Workshops

Strategic Workshops

Market Analysis, Competitor Review, Brand Positioning, Perceptions, SWOT & more...

STRATEGIC DIRECTION

Further strategic thinking is applied to:

  • Audience definitions and Key Message development
  • Website design and development
  • Website Performance Reporting
  • Buyer Journey mapping
  • Lead Nurturing systems & reporting
  • Campaign development, KPI’s and reporting
  • Advertising development
  • Social Media strategy, implementation and reporting
  • Monthly or Quarterly Marketing Reviews

Branding Workshops

Branding Workshops

Purpose, Vision, Values, Differentiation, Goals & Planning...

BEAM’s BRAND SPOTLIGHT

Workshops comprise of:

  • Comprehensive Competitor & Market Review, Presentation & Recommendations.
  • Branding & Goal Setting Workshop
  • Road Map Plan and Presentation. (Includes recommendations, rollout timing and costs). 

Marketing Roadmap

Marketing Roadmap

Overcome challenges, & hurdles, Quick Win & 6 - 12 month mapping...

BEAM ROADMAP 

Workshops comprise of:

  • Partial Competitor Review.
  • Branding & Goal Setting Workshop
  • Essential Road Map (Topline & Quick Wins) (Includes recommendations, rollout timing and costs).

What some of our clients say about Spotlight

"We've been working with Beam for about 6 months now and have found them to be very effective in their approach to improving our business awareness to the market place. They initially undertook a detailed competitor review to allow us to better understand our competition, highlighted our strengths and positioned our brand right where it should be. Through the introduction of Hubspot we're better aware of new leads, which has also improved our sales nurturing. We're delighted with our new website, and our social media presence is sharp and on the money. We're very happy working with Nat and Craig, and the Beam team!"
Rod Ord - General Manager Sales
Comdain Homes
I cannot recommend the team at BEAM highly enough. Great people that commit themselves to helping the business achieve their marketing goals.
Martin Cook
Owner & Founder of PPC Australia
Great result! A good, clear plan for our Brand & Marketing. BEAM’s Spotlight Workshops - a simple process that works
Jon Davies - Owner/Director
All Duct Fabrications
“As a firm we decided to revamp our strategic direction and sought an organisation that we could partner with to help us on our journey. Craig and Natalie from Beam Creative were referred to us by one of our clients. Without fuss or delay the team at Beam have jumped in and have worked with our firm in establishing the parameters and setting the path for our future. Their understanding of our business and their willingness to work closely with us is so refreshing but importantly understanding where we are now and where we want to be, critical for our future success.”
Vin Brown – Owner, Director
Abound Group
"SBS Group were looking to take the next step to better understand our market and customer needs. When researching for a suitable company to assist us, BEAM Creative stood out with their easy to understand ‘Spotlight’ process. Over many months, Craig and Natalie worked closely with us to research and analyse our market, resulting in multiple suggestions and ideas that we would never have thought of ourselves. Throughout the entire process, the team at BEAM were friendly, approachable, easy to work with and went above and beyond to accommodate our requests. Thank you Craig, Natalie and Adele for being part of this journey with the SBS Group team."
Alysha Grimshaw - Marketing Coordinator
SBS Group
“Thank you for the Spotlight session – it was good for our staff to hear from an objective opinion with BEAM’s well-researched report.”
Peter Tapscott
Furphy Engineering

Would you like a no-obligation brand consultation? Book an appointment today

Meet the Directors

Combined both directors of BEAM, have over 45+ years of industry knowledge and experience across a multitude of industries and have substantial expertise in brand strategy, development and execution across websites, digital, social and print advertising, packaging and more.

Natalie Potter
With a rich background in Advertising & Media over 25 years, Natalie's experience adds great value to any brand and business. Natalie has held senior roles in both renowned ad agencies and media firms and has worked across many industries.
Natalie PotterCo Founder, Director, Strategist
Craig Edwards
Craig’s design and print expertise spans over 20+ years. During the last 10 years, Craig has specialised in developing design and brand identities for web, digital & social media. Craig has a keen eye for detail and branding excellence.
Craig EdwardsCo Founder, Director, Brand Architect

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Brands built on Strategy...Geared for Results