BRAND STRATEGY
Workshops that are designed to get your brand focused and geared towards great outcomes.
BEAM’s Brand Strategies recommendations utilise solid insights and defined business goals to generate Road Maps for businesses and marketing success.
“Always start at the end, before you begin” Robert Kiyosaki
BEAM'S BRAND STRATEGY WORKSHOPS MELBOURNE
Our BEAM workshops help uncover business goals, market opportunities, positioning tactics, differentiation vantages, brand strengthening ideas & audience targeting methods. Reports and plans provide a quick win plan as well as a 12-month Marketing Road Map.
BEAM provides both in-person & online workshops in all areas of Melbourne | Sydney | Brisbane*
Strategy that works!
BEAM's strategic process is unique and has a proven success record. It ensures that every brand we develop, and support has a substantial strategy behind it - while continually tested and measured for performance against agreed goals. #AccountableMarketing
Every brand or project we work on starts with strategy - from logos to campaigns. This ensures we address business goals, market challenges, audience needs and budget and timing considerations.
Our strategic processes include:
- Strategic Workshops
- Brand Positioning
- Brand Personality and characteristics
- Brand Auditing
- Brand identity review and creation
- Competitor & Market Reviews
- Website Performance & Digital Audits
- Goal Setting
- Strategic Planning
- Consumer Research (focus groups or online surveys)
- Brand Testing (for new or existing brands)
- Campaign performance reviews & adjustments
- Tagline creation & assessment
- Monthly or Quarterly Client Review Meetings
Choose from 3 different workshops. Depending on challenges, goals, outcomes and budgets...
Strategic Workshops
Strategic Workshops
Market Analysis, Competitor Review, Brand Positioning, Perceptions, SWOT & more...STRATEGIC DIRECTION
DESIGNED FOR LARGER FIRMS OR WELL ESTABLISHED BUSINESSES
Deeper strategic thinking is applied to:
- Audience definitions and Key Message development
- Website design and development
- Website Performance Reporting
- Buyer Journey mapping
- Lead Nurturing systems & reporting
- Campaign development, KPI’s and reporting
- Advertising development
- Social Media strategy, implementation and reporting
- Monthly or Quarterly Marketing Reviews
Branding Workshops
Branding Workshops
Purpose, Vision, Values, Differentiation, Positioning, Goals & Planning...BRAND SPOTLIGHT
DESIGNED FOR WELL ESTABLISHED SMALL BUSINESSES OR NEW, WELL-INVESTED PRODUCTS WANTING TO LAUNCH INTO THE MARKET
Workshops comprise of:
- Comprehensive Competitor & Market Review, Presentation & Recommendations.
- Branding & Goal Setting Workshop
- Road Map Plan and Presentation. (Includes recommendations, rollout timing and costs).
Marketing Roadmap
Marketing Roadmap
Overcome challenges, & hurdles, Quick Win & 6 - 12 month mapping...ROADMAP & PLAN
DESIGNED FOR SMALL BUSINESSES THAT JUST NEED SOME GUIDANCE AND A PLAN OF ATTACK TO GROW THEIR BUSINESS THROUGH STRATEGIC MARKETING
Workshops comprise of:
- Partial Competitor Review.
- Branding & Goal Setting Workshop
- Essential Road Map (Topline & Quick Wins) (Includes recommendations, rollout timing and costs).
Are you ready to consider a brand strategy for your brand or business? Book an initial consult first.
Read our Case Study on how we improved a client's Marketing to Sales Performance by over 40%!
What some of our clients say about Spotlight
Meet the Directors
Combined both directors of BEAM, have over 45+ years of industry knowledge and experience across a multitude of industries and have substantial expertise in brand strategy, development and execution across websites, digital, social and print advertising, packaging and more.
Hover over the photos to read more background information or click below.



Strategy is at the core....
of all brand development & campaign execution at BEAM. Thorough plans & tactics aim to achieve goals, out-perform competitors (market share) and generate a return-on-investment (ROI) with increased brand awareness strategy and sales. With goals in mind, results are constantly measured to assess performance & outcomes.